Areas of Expertise
Creative Direction & Design Execution
Branding and Identity
Print and Digital Design
Package Design
Art Direction & Shoot Planning
Visual Merchandising
Hi. I'm Crystal Yu, a Chinese American born and raised in New York City.
Ever since I got my 64-pack of Crayola crayons, I've had a love affair with visual storytelling. Today, I'm a multi-disciplined Creative Leader with over fifteen years of in-house creative experience. I have a passion for bringing ideas to life through visual communication and enjoy being an innovative leader who inspires her team to produce exceptional work for clients and consumers.
Let’s work together, or simply say hello.
crystalyudesign@gmail.com